Rimmel London is thrilled to announce Cara Delevingne as the brand’s newest ambassador. The British model and actress, known for her trendsetting beauty and unique personality, will star in the brand’s upcoming advertising campaigns.
When asked about her partnership with Rimmel London, the 23 year old explained her excitement. “I’m honoured to be working with Rimmel. It’s the first make-up brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel truly captures and represents the city’s edgy, cosmopolitan beauty styles.”
To celebrate this exciting and exceptional partnership, Rimmel London will announce the news about Cara in a ground-breaking way: in its first-ever Global Snapchat Press Conference, which will allow loyal Rimmel London fans and followers a unique opportunity to interact with the new face of the brand. Consumers will have the chance to ask Cara questions on #RimmelxCara. The Press Conference will be held on April 15, 2016, with Cara selecting her favorite questions from the public and answering them live on Snapchat.